Marketing, Content Strategy, Creative Direction:
GIG Car Share (2018-2020)
As the lead content strategist and producer on this startup within a legacy brand (AAA), I was the guardian of Gig's tone and voice. I worked closely with product, operations and the leadership team to make sure all our messaging was aligned, clear and effective. I ran email campaigns to drive adoption and retention and built in-app messages to reduce parking tickets.
Comstock’s Talks: Working From Home as an Extrovert, Comstock's Magazine (2023)
The work-from-home revolution has been a huge win for more employees, even the highly social ones. In this personal essay I explain how I thrive as a high-energy extrovert in a WFH world.
VIDEO: Sustainable Terminals Accelerating Regional Transformation (2021)
During my time as Creative Director at a clean tech consulting firm I was able to lead a video project telling the story of an epic three-port electrification project. I booked the guests, worked with a videography team, and developed the distribution plan.
Aemetis Website (2021)
As the creative director for a clean-tech consulting firm, I had the privilege of running a web-site redesign for a bio-energy company. The project included web design, branding, copywriting and managing a team of freelance designers, developers, photographers and writers.
Podcast: IT Visionaries (2022)
During my first year at Salesforce I managed the relationship with our podcast vendors and helped produce our IT leader-focused executive interview show, IT Visionaries. During my time managing the show improved downloads by 30% year over year, improved episode consumption by 34% and brand awareness by 20%.
Salesforce Integrated Campaigns Lead, Developer Services (2023)
As a senior campaigns leader I managed the user-journey for our developer tools products, selecting the content to put into market and determining the channels, tactics and budget best suited to reach our revenue goals. We focused on reach IT decision makers and messaging our secure testing environment product.
Virtual collaboration: not just for remote teams anymore, Atlassian Work Life (2018)
While at Atlassian my team took on building a content cluster around "effective meeting" search terms. We started by looking at high-value terms and then deciding what pieces of content would fit. Our pieces ranked for the targeted terms within a month of publishing
AutoNation Mobility Launch (2023)
Leading up to the launch of AutoNation's new micro lease program the team needed fresh perspective on communicating the product to the public. I came on to lend copy writing and content strategy support. I outlined the necessary pieces for launch and beyond. I helped smooth out the shopping experience and communicate the value proposition.
From Capital Public Radio
I worked for three and a half years at Sacramento's NPR affiliate station as a digital content producer and covering arts, entertainment, and community curiosities. Here are some of my favorite pieces. Full bio.
Beauty in Progress: Sacramento Muralists Leave Their Mark
Multi-media coverage of Sacramento's first Wide Open Walls mural festival. I used interactive story-telling tools to map out the murals and show the art in progress.
Two Coasts, Two Cities, Two Signs: The Story Behind The ‘Ocean City MD 3073' Sign
This curiosity-driven story about an odd road sign in Sacramento broke traffic records and our servers.
How To Get Girls Into Engineering? Let Them Build Robots
I love covering unexpected community organizations and events. This feel-good story about an all-girls robotics team just makes me happy.
Creative Mornings Talk: Mystery
I had the great honor of being one of Sacramento's Creative Mornings first speakers. I was invited to talk about my curiosity-based journalism initiative Roadside Distractions. The project was a major success from an audience engagement and traffic perspective, some of the stories I wrote broke in so many viewers our servers crashed.